Experienced brand marketer and strategist. Repositioned Theatro from a hardware company to a software solution. Improvements led to a 3x increase in traffic and significant improvement in reach among our target market. Transformed Musician's Friend brand into an authentic and empathetic brand of musicians.
I've turned around a declining retail business with the "magic" of data, created marketing, product, and operations strategies for large and small orgs. and developed and implemented innovative product strategies and prototypes.
Built and operated many top tier eCommerce and direct marketing businesses for companies like Musician's Friend, Target, and Wet Seal. Created one of the first social shopping sites for Wet Seal. Strong operator, demand generator. Data driven. Proficient in both B2B and B2C digital, marketing, and commerce strategies.
Wrote, designed, and created solution briefs, case studies, and infographics to support sales. Created market segment reports defining our GTM by segment.
This high level explainer video helps simplify Theatro's solution and allows the viewer to envision Theatro at work in their environment. I was responsible for writing and producing the video, which has helped accelerate sales.
Created in 2018
In-demand retail, commerce, and marketing thought leader. Created a new LOB for Forrester covering the future of the digital store, Thought leadership drove significant awareness, traffic, and engagement for Theatro.
VP & GM, Casino & Hospitality
Adam and Lesley were peers at Theatro
Director of Product Marketing, Theatro
Amber reported to Adam at Theatro
VP, Principal Analyst, Forrester
Adam and Brendan were peers at both Musician's Friend and Forrester
VP & GM, Slack
Adam reported to Brian while working at Alibris