Here's my career at a glance
Enterprise B2B Marketing Leader
My demand generation, positioning and pipeline optimization experience have helped me drive growth for innovative SaaS orgs like Chorus, Theatro, and ZoomInfo.
Industry Analyst & Thought Leader
Throughout my career I've been an innovator and leader in the field of digital business and marketing, including working at Forrester as a Principal Analyst.
B2C Marketing & ecommerce Expert
I have a strong background in eCommerce, direct marketing, analytics, branding, and CX, and seek to create amazing destinations for buyers in both B2B and B2C industries.
I've worked for amazing companies & teams
I am a passionate, creative and results-oriented marketing and commerce executive with 25 years of experience in consumer and software marketing. I drive results by enabling individuals and teams, leveraging data and insights to make decisions, and streamlining processes and systems that drive scale and increase profitability. I'm an empathetic leader who values collaboration and teamwork.
Want to read more about me? Here's an assessment from Gallup and my resume in PDF format.
My roles & defining accomplishments
Director, Demand Generation
Chorus.ai / ZoomInfo
I drove all aspects of demand generation including defining strategy, aligning the teams on goals, and executing across channels. Drove a 3x reduction in cost per opportunity, while driving a 50% lift in opportunity creation. Led the GTM for MarketingOS, ZoomInfo's new ABM platform.
As the first dedicated marketing and product executive, my work was broad. I focused on building the team, repositioning the brand, driving demand gen, leading product strategy, and implementing our GTM strategy. Deployed CRM and pipeline automation, defined MQL SLAs, and created pipeline analytics. Traffic up 4x. Pipeline volume up 3x. Subscribers on Theatro increased 10x.
I developed a new research practice covering the rise of the "Digital Store". Published over 30 retail industry research reports. Featured in WSJ, NPR, Bloomberg and others. Additional research conducted on IoT, BLE, location analytics, order management (OMS), and commerce suites.
VP / GM of Retail
Generated a 35% improvement in 12 month active customers for a previously declining business. With the help of a data scientist, areas of opportunity were pinpointed, and an execution plan was implemented with great success.
Was key in defining, building, and operating a new top-tier eCommerce platform for this $400m online retailer. Tested, analyzed and implemented a free shipping model, leading to a 30% lift in conversion & customers, and 3% lift in demand.
Director of ECommerce
Built the first social commerce shopping site in retail. Shoppers could build and share outfits, leading to a 10% lift in incremental revenue. Total revenue up 5x during tenure.
A mix of creative marketing, analytics, and strategy for both B2B and B2C orgs
Brand Positioning & Messaging
Experienced brand marketer and strategist. Repositioned Theatro from a hardware company to a software solution. Improvements led to a 3x increase in traffic and significant improvement in reach among our target market. Transformed Musician's Friend brand into an authentic and empathetic brand of musicians.
Strategy & Analytics
I've turned around a declining retail business with the "magic" of data, created marketing, product, and operations strategies for large and small orgs. and developed and implemented innovative product strategies and prototypes.
eCommerce & Immersive Shopping Experiences
Built and operated many top tier eCommerce and direct marketing businesses for companies like Musician's Friend, Target, and Wet Seal. Created one of the first social shopping sites for Wet Seal. Strong operator, demand generator. Data driven. Proficient in both B2B and B2C digital, marketing, and commerce strategies.
Wrote, designed, and created solution briefs, case studies, and infographics to support sales. Created market segment reports defining our GTM by segment.
Video Strategy & Execution
This high level explainer video helps simplify Theatro's solution and allows the viewer to envision Theatro at work in their environment. I was responsible for writing and producing the video, which has helped accelerate sales.
Created in 2018
In-demand retail, commerce, and marketing thought leader. Created a new LOB for Forrester covering the future of the digital store, Thought leadership drove significant awareness, traffic, and engagement for Theatro.
I've built many great friendships along the way. Here are a few...
It's rare to find such a selfless leader committed to a company's strategy and goals. Adam brings passion, enthusiasm, and strategic thinking to advance the organization on a daily basis. He drives peers and co-workers to think outside the box, overcome hurdles and be relentless in the pursuit of their goals. Read more...
VP & GM, Casino & Hospitality
Adam and Lesley were peers at Theatro
I consistently refer to Adam as the best boss I’ve ever had. He a strategic leader who puts real thought and time into constructing our corporate vision, core values and purpose and cascades the corporate priorities and objectives down to his team. What I appreciate and respect, is that while he’s phenomenal about setting the vision, he’s also willing to roll up his sleeves and get into the weeds working on projects. He’s thoughtful, deliberate and strategic in his approach to marketing campaigns. Read more...
Director of Product Marketing, Theatro
Amber reported to Adam at Theatro
[Adam] showed intelligence, perseverance, a positive attitude and a dedication to the vision of company. His input was embraced by everyone from the CEO on down, including recommended courses of action. I found him to be articulate, creative and reliable when faced with the many challenges that he was tasked to overcome. I would recommend Adam to any organization looking for a visionary that can contribute quickly to the bottom line. Read more...
VP, Principal Analyst, Forrester
Adam and Brendan were peers at both Musician's Friend and Forrester
Adam is a great creative, energetic leader. He combines a solid background in retail marketing, merchandising and operations with real passion. His deep analytical capabilities proved really helpful in diagnosing performance, determining which experiments were working and creating a plan of action for the team. Adam drives real results. Adam's also a lot of fun to work with, which helps in a hard driving environment. Read more...
VP & GM, Slack
Adam reported to Brian while working at Alibris