Here's my career at a glance

B2C Marketing & ecommerce Expert

The bulk of my knowledge and experience has been dedicated to building engaging digital experiences for retailers. With a strong pedigree in eCommerce, direct marketing, analytics, branding, and CX, I'm able to create amazing destinations for consumers while driving the top and bottom lines for omnichannel retailers.
Industry Analyst & Thought Leader

Throughout my career I've been an innovator and leader in the field of digital business and marketing. Along with being a sought after commerce technology and retail Analyst at Forrester, I've created new capabilities and innovative digital experiences for many retailers and vendors.
Enterprise B2B Marketing Leader

My branding, lead generation, and engagement skills have helped me create and bring to market innovative IoT and voice solutions that improve the experience for both the business leader and customer.

I've worked for amazing companies & teams

I strive for success and forge ahead even in the face of really hard projects. I get enjoyment from helping those around me also achieve their goals.

Want to read more about me? Here's an assessment from Gallup and my resume in PDF format.
Empathetic Leader
Agile
Business & COmmerce strategist
Lifetime Learner
Achiever
Visionary / Innovator
Communicator
Creative - Visually & Strategically
Analytical

My roles & defining accomplishments

SVP, Marketing

Theatro

As the first dedicated marketing and product executive, my work was broad. I focused on building the team, repositioning the brand, driving demand gen, leading product strategy, and implementing our GTM strategy. Deployed CRM and pipeline automation, defined MQL SLAs, and created pipeline analytics. Traffic up 4x. Pipeline volume up 3x. Subscribers on Theatro increased 10x.

Principal Analyst

Forrester

I developed a new research practice covering the rise of the "Digital Store". Published over 30 retail industry research reports. Featured in WSJ, NPR, Bloomberg and others. Additional research conducted on IoT, BLE, location analytics, order management (OMS), and commerce suites.

VP / GM of Retail

Alibris

Generated a 35% improvement in 12 month active customers for a previously declining business. With the help of a data scientist,  areas of opportunity were pinpointed, and an execution plan was implemented with great success.

Brand Director

Musician's Friend

Was key in defining, building, and operating a new top-tier eCommerce platform for this $400m online retailer. Tested, analyzed and implemented a free shipping model, leading to a 30% lift in conversion & customers, and 3% lift in demand.

Director of ECommerce

Wet Seal

Built the first social commerce shopping site. Shoppers could build and share outfits, leading to a 10% lift in incremental revenue. Total revenue up 5x during tenure.

Manager, Online Marketing

babystyle

I was an early expert in online marketing, hand-optimizing paid search and affiliate campaigns that drove 35% of total demand. Increased ROI 50% while increasing revenue 20%.

My Portfolio

A mix of creative marketing, analytics, and strategy for both B2B and B2C orgs

Brand Positioning & Messaging

Experienced brand marketer and strategist. Repositioned Theatro from a hardware company to a software solution.  Improvements led to a 3x increase in traffic and significant improvement in reach among our target market. Transformed Musician's Friend brand into an authentic and empathetic brand of musicians.

Strategy & Analytics

I've turned around a declining retail business with the "magic" of data, created marketing, product, and operations strategies for large and small orgs. and developed and implemented innovative product strategies and prototypes.

eCommerce & Immersive Shopping Experiences

Built and operated many top tier eCommerce and direct marketing businesses for companies like Musician's Friend, Target, and Wet Seal. Created one of the first social shopping sites for Wet Seal. Strong operator, demand generator. Data driven. Proficient in both B2B and B2C digital, marketing, and commerce strategies.

Sales Enablement

Wrote, designed, and created solution briefs, case studies, and infographics to support sales. Created market segment reports defining our GTM by segment.

Video Strategy & Execution

This high level explainer video helps simplify Theatro's solution and allows the viewer to envision Theatro at  work in their environment. I was responsible for writing and producing the video, which has helped accelerate sales.
Created in 2018

Testimonials

I've built many great friendships along the way. Here are a few...

It's rare to find such a selfless leader committed to a company's strategy and goals. Adam brings passion, enthusiasm, and strategic thinking to advance the organization on a daily basis. He drives peers and co-workers to think outside the box, overcome hurdles and be relentless in the pursuit of their goals. Read more...

Lesley Simmonds

VP & GM, Casino & Hospitality
Adam and Lesley were peers at Theatro

I consistently refer to Adam as the best boss I’ve ever had. He a strategic leader who puts real thought and time into constructing our corporate vision, core values and purpose and cascades the corporate priorities and objectives down to his team. What I appreciate and respect, is that while he’s phenomenal about setting the vision, he’s also willing to roll up his sleeves and get into the weeds working on projects. He’s thoughtful, deliberate and strategic in his approach to marketing campaigns. Read more...

Amber Pizano

Director of Product Marketing, Theatro
Amber reported to Adam at Theatro

[Adam] showed intelligence, perseverance, a positive attitude and a dedication to the vision of company. His input was embraced by everyone from the CEO on down, including recommended courses of action. I found him to be articulate, creative and reliable when faced with the many challenges that he was tasked to overcome. I would recommend Adam to any organization looking for a visionary that can contribute quickly to the bottom line. Read more...

Brendan Witcher

VP, Principal Analyst, Forrester
Adam and Brendan were peers at both Musician's Friend and Forrester

Adam is a great creative, energetic leader. He combines a solid background in retail marketing, merchandising and operations with real passion. His deep analytical capabilities proved really helpful in diagnosing performance, determining which experiments were working and creating a plan of action for the team. Adam drives real results. Adam's also a lot of fun to work with, which helps in a hard driving environment. Read more...

Brian Elliott

VP & GM, Slack
Adam reported to Brian while working at Alibris

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